Balloon text is another 3D text resource that has words float upwards towards the audience’s field of view and hovering there for all to see while casting a shadow on the wall. Much like other text resources in our platform, it has up to four lines of text that you can change the contents of, along with their font and colors. As I described this asset to you, it would not be strange for ideas to readily start popping into your mind, so allow us to further feed your creative instincts with some clever ways to use it.

Following Movement on the background

As a species, humans have a natural instinct to track movement with your eyes for a variety of reasons. Many content creators make use of this basic feature in our DNA to make scenes more engaging by having all its elements go in a specific direction. Baloon text can be used to achieve the same effect, though you might be wondering how. Just imagine that you are recording your first experience skydiving and want the intro to your video to happen as you are actually falling. What better way to do this than have the title of your video flow upwards and stop by hovering beside you?

Extra Information

If you have ever read comics you might have realized a character’s thoughts appear in some sort of white cloud. This is normally meant to portray how “immaterial” thoughts can be, partly the reason why someone who too caught up in their internal thoughts is called an “air-head”. With balloon text, you can portray this same concept to expose some of your thoughts that come while editing the video to increase the number of information people get out of it. That is if you want to portray someone thinking and what they are thinking about, you can use balloon text for a really clever effect.

Theme Cohesion

Tell me if you were making a documentary about the history of the Zeppelin would you have its title appear on-screen written in blood and toxic waste? No, because of a concept called theme cohesion, you would probably not. What you would most likely do is have them gently float into view and hover much like the majestic vehicle you are about to describe. Balloon text is at its best when accompanied by the correct themes of floating, flying and so on.

Conclusion

If the stone text was all about adding weight to your words, balloon text is all about weightlessness, the idea of giving things levity. It portrays this by how the words behave on-screen rather brilliantly while also giving them the appearance of being actual objects in the environment. So, next time you want your video to portray themes and feelings of levity, balloon text is one of your best choices